We're Winnie
Hi, we’re Candice and Yves — two moms, best friends, and the co-founders of Winnie.
As we both entered the wild world that is pregnancy together, we spent countless hours Googling, texting, and comparing notes. In those final months, when the round ligament pain kicked in and sleep became a distant memory, we were desperate for real relief.
So, we reached out to a board-certified OB-GYN (and close friend!). He explained how properly placed KT tape could help relieve pressure, support growing bellies, and reduce pain.
We tried everything, and we mean everything. But the KT tape on the market was messy, complicated, and not made with pregnant women in mind.
That’s how Winnie was born.
Our mission is to be a source of smart, simple support for women through pregnancy, postpartum, and every messy, magical moment that follows.
We're so glad you're here.
A Labor of Love
Our journey
Before Winnie launched, we tested every version of Belly Bloom on real pregnant bodies — including our own. We went through six prototypes, endless adhesive samples, and more mirror selfies than we care to admit.
We obsessed over comfort, adhesive strength, stretch, and shape, making sure every mama could use it confidently, comfortably, and without needing a degree in kinesiology.
Because if we wouldn’t wear it ourselves (all day, every day), we wouldn’t put it out into the world. And honestly? We’re really proud of where we landed.
Mom tested, Mom approved.
Margie S.
I really wish I had discovered Winnie before my third trimester. As my belly grew, I started experiencing backaches that made everyday tasks uncomfortable. But once I started using the belly tape, the difference was immediate. It gave me this gentle, supportive “hug” that made the weight of pregnancy feel so much lighter almost (dare I say) like it disappeared for a while!
Whether I was out for a walk or working at my computer, the tape provided just the right amount of lift and relief. It became an essential part of my daily routine. Highly recommend for anyone looking for a little extra support during those final months!
Leah N.
I tried this belly tape when I was 8 months pregnant, and I honestly can't recommend it enough. I was dealing with intense discomfort and lower back pain—especially as my belly grew heavier—but this tape made such a difference.
It provided incredible support in all the right places without feeling restrictive. I could move more freely and stand or walk longer without that familiar ache. It felt like the gentle lift and relief my body had been begging for.
Not only did it help physically, but it gave me peace of mind knowing I had a safe, non-invasive way to manage my discomfort.
